There are different ways on how to improve the engagement of your ambassadors through Spitche. Campaigns allow you to increase the gamification level of your ambassador program. You can create different tasks for your ambassadors to make them more engaged with your social media pages and website.
How to create a campaign?
- To create a campaign navigate to the Campaigns tab in your Spitche account;
- Click on the "Add campaign" button;
- Type the name of your campaign;
- Choose its type;
- Fill in the information according to the campaign type;
- Indicate the number of points for completing the campaign;
- Click on the "Schedule campaign" button
- Select an option to launch the campaign:
- Start campaign immediately -> the campaign will become active as soon as you launch it.
- Schedule campaign -> the campaign will not be launched until start date
- Set the date and time for your campaign;
- When everything is ready, click on the "Let's go" button. The campaign will be created.
NB! Make sure you added your time zone in Settings in order to see start and end time of the campaign according to your time.
NB! You can save a campaign as a draft and come back to it later if you are not ready to launch it as some information missed.
Campaign statuses explanation
Draft - not launched campaigns, can be edited and launched by you manually as soon as it is ready
Scheduled - campaigns are ready and will start automatically in the date and time you have set. You still can change it.
Active - launched campaigns
Completed - campaigns which have been ended (the end date is passed or campaign was finished earlier manually)
NB! Only "Active" campaigns are displayed for your ambassadors.
Types of campaigns
Mission campaigns make your ambassadors complete tasks following the rules. It’s possible to set different platforms which your campaign will be related to:
Instagram (feed and reels)
Depending on your needs, you can choose between two goals for the campaign: Content creating and Sharing content.
If you want to gather more UGC through this campaign, then the goal for it should be Content creation. In case you would like ambassadors to distribute your content, then the goal is Sharing content.
Then you need to add the instructions for your ambassadors to complete the campaign. If the goal for your campaign is Content sharing, make sure to add the image, video or any other information that should be shared.
Besides, you can add hashtags which your ambassadors have to use when sharing or creating content to complete the campaign. It can simplify the process of searching for the created content.
How to work with campaigns?
When you have your campaigns created, you can manage them according to their statuses:
edit (draft and scheduled campaigns);
view (active and completed campaigns);
complete (active campaigns);
delete (draft and scheduled campaigns);
see results and statistics (active and completed campaigns).
NB! You cannot edit the active campaign, so make sure to double-check all the information before launching.
When is the campaign considered to be completed?
The campaign is automatically marked as completed when the end date and time is over.
NB! Make sure you added your time zone in Settings in order to see start and end date of campaign according to your time.
If you would like to finish the active campaign earlier, just click on the Complete icon next to the campaign name.
It’s not possible to edit the active or completed campaign. You can only watch its results and statistics. Once the campaign is finished (completed), it disappears from ambassadors’ side and is available only in your Campaigns list.
How to check the results of my campaigns?
To see the results of the campaigns, just locate the necessary one, click on the button ‘Results’.
You can see the Statistics of your campaign to understand how it performed.
View rate - percentage of ambassadors who watched this campaign in the full list of Campaigns. (Total number of ambassadors who opened Campaigns tab / Total number of ambassadors * 100).
Click through rate - percentage of ambassadors who opened this campaign information. (Total Number of ambassadors who opened this specific campaign / Total number of ambassadors who opened Campaigns tab * 100).
Completion rate - percentage of ambassadors who completed this campaign. (Total number of ambassadors who completed the campaign / Total Number of ambassadors who opened specific campaign * 100).
In the Posts/Responses section you can check all the User-generated content depending on the platform you have chosen (Instagram, Facebook, TikTok). Right here you have an ability to look for the content created by the definite user as well as see ambassadors’ names and emails. Besides, you can also disapprove the created content. In this case, ambassadors will lose the points earned for this campaign completion.
How does it work for ambassadors?
Ambassadors can check the campaigns to complete in the ‘Challenges’ -> ‘Campaigns’ tab. Only the launched (active) campaigns will be displayed there. It’s possible to see the campaign’s due date, rules, type and number of points they can earn for completing. To check the detailed information, ambassadors need to click on this campaign.
To complete the campaign, ambassadors have to follow the rules described in the campaign details. Besides, it’s necessary to add the link to the post/story of the created or shared content. If there are any required hashtags, ambassadors can copy and use them in the description of their posts. After submitting the campaign, ambassadors automatically receive points set for this task. If the created content has been disapproved by the brand, the earned points will be deducted from the ambassador’s account.
The Campaigns feature is not available for me. How can I get it?
Campaigns are available only on the corresponding billing plans. If you don’t see this feature in your account, you just need to upgrade your package. Just send a request to our Sales team and we will be glad to discuss possible solutions according to your needs.