All ambassador data is displayed based on the current date state, ensuring you have the most up-to-date insights.
At the Overview tab, you can find the total number of ambassadors, the active (ones who performed at least one action within the last 90 days), and opt-in ambassadors.
Ambassador Demographic Data
The Ambassador Demographic Data block provides insightful details about the demographics and preferences of your ambassadors. You can check and compare Ambassadors' gender, age, preferred language, and cities where your ambassadors are predominantly located.
Social Media Activity
The Favorite Channel feature displays the preferred social media platforms ambassadors use for interactions, with options including Facebook (FB) and Instagram (IG). The data is presented in two main ways:
By actions taken: this shows the percentage of total actions performed on each channel, giving insights into the overall activity distribution.
By ambassadors' preferences: this indicates the preference based on the number of ambassadors who use each channel exclusively or both of them.
As a brand manager, you can now easily compare the actions taken on your Facebook and Instagram accounts by your ambassadors. Find the comparison and exact number on the stacked bar charts. The charts are designed to provide a clear visual comparison.
Vertical axis: displays the action options available on each platform.
Horizontal axis: represents the number of actions performed
You can enable the actions, that are disabled for your brand by click on the “Activate now” button (clicking this button will redirect you to the Program → Level tab in the Spitche App, where you can enable the necessary actions).
In cases where the Facebook or Instagram page is not connected - the ”Connect” button will be shown (redirecting you to the Program → Pages tab, where you can connect the required page).
This comprehensive overview provides a clear picture of your brand's ambassador dynamics, allowing you to make informed decisions to enhance your marketing strategies.